Hello from Toy Fair 2017! We’re here at the Jacob Javits Center in New York for the next four days… talking magic, doing demos, and showing off the new tricks in the Ideal Magic line.

Very excited to announce that we’ve developed two new magic sets we’ll be debuting here at Toy Fair. Look for them to be hitting shelves this fall. The entire Ideal Magic line has a fresh new look, and we’re releasing all-new instructional videos online.

Know a kid age 4-12 who’s into magic? If so, then check back soon for more information on the new sets. You can explore the current Ryan Oakes Magic Show line at the Alex Brands web site.